Health and wellbeing coach

Health and Wellbeing Coaches (HWBCs) will predominantly use health coaching skills to support people with lower levels of patient activation to develop the knowledge, skills, and confidence to become active participants in their care so that they can reach their self-identified health and wellbeing goals. They may also provide access to self-management education, peer support and social prescribing. 

More about the role

HWBCs are one of three personalised care roles in primary care, the other two being social prescribing link workers (SPLWs) and care coordinators.

To learn more about these coaches please go to the NHS England website where you will find induction resources, a technical toolkit and supported self-management summary guide.

In 2020 NHS England and NHSi created a resource pack including person specification, job description, advert and interview questions. Whilst this is an older resource it may still be useful alongside newer materials found on the the various NHS and Personalised care webpages linked here.

Health Education England also provide a resource to help understand the role, the pay scale, the training and case studies.

Health and wellbeing coach jobs can be found in various places including the NHS Jobs website.


  • NHS England provides an induction welcome pack for HWBCs.
  • The Personalised Care Institute will set out what training is available and expected for HWBCs. Further information will be provided when published. HWBCs will be required to be trained in health coaching in line with the NHSE/I Implementation and quality summary guide 
  • Training will include understanding the basics of social prescribing, plus an accredited health coaching skills programme (minimum of four days) and documented practice hours, along with opportunities for reflection and follow up activities 
  • Ongoing regular supervision from a health coaching mentor is required. Any health coaching provider will have to be accredited by the Personalised Care Institute (PCI).